After 7 years as a Conversion Rate Optimization (CRO) specialist, I’ve seen the same conversion-killing mistakes over and over again:
⚠️ Lack of clarity, missing key info, and weak trust signals
⚠️ Cluttered layouts, unnecessary details, and confusing navigation
⚠️ Poor visual hierarchy that makes it hard for users to take action
These issues plague most e-commerce stores—and they cost you sales.
Through dozens of CRO audits, hundreds of A/B tests, and working with 7- and 8-figure e-commerce brands, I found that most mistakes are identical and require similar fixes.
That’s why I created this 108-point checklist—to help you eliminate up to 90% of these problems and, in 99% of cases, boost your conversion rate and revenue. ✅
Check the table below to see everything included with full access. 👇 Plus, read FREE examples of detailed guidelines and start applying them to your website right away!
Every dollar you invest in improving your website today will pay off over the next 12 months—and continue growing your profits year after year
With this e-commerce checklist, you will:
✔ Lower customer acquisition costs
✔ Increase revenue and conversion rates
✔ Boost average order value
✔ Enhance user experience, making visitors happy
Finally, this checklist gives you clear, actionable steps to implement high-impact changes with minimal effort—so you can start seeing real conversion rate improvements right away. 🚀