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before you start using the checklist
90% of Websites Make the Same Mistakes

After 7 years as a Conversion Rate Optimization (CRO) specialist, I’ve seen the same conversion-killing mistakes over and over again:


⚠️ Lack of clarity, missing key info, and weak trust signals

⚠️ Cluttered layouts, unnecessary details, and confusing navigation

⚠️ Poor visual hierarchy that makes it hard for users to take action


These issues plague most e-commerce stores—and they cost you sales.


Through dozens of CRO audits, hundreds of A/B tests, and working with 7- and 8-figure e-commerce brands, I found that most mistakes are identical and require similar fixes.


That’s why I created this 108-point checklist—to help you eliminate up to 90% of these problems and, in 99% of cases, boost your conversion rate and revenue.

Short and Detailed guidelines

Check the table below to see everything included with full access. 👇 Plus, read FREE examples of detailed guidelines and start applying them to your website right away!

Benefits
Short Guidelines
Detailed Guidelines
Regular updates / New guidelines
All guidelines with short explanations
In-depth explanations for every guideline
Mobile-first examples from real e-commerce stores
Real-world examples of good and bad implementations
Links to extra resources: apps, tools, and recommended readings.
Actionable steps to implement each guideline
A/B test results with charts and reports
Explore what's inside of all 108 detailed guidelines
Explore these 11 FREE comprehensive guidelines to uncover the true VALUE within. I've made them available at no cost so you can clearly understand what to anticipate before gaining full access!
Contains 5 examples and 3 A/B testing results with 99% statistical significance. Updated 21.09.22
Contains 6 examples and 1 A/B testing result with 99% statistical significance. Updated 15.03.25
Contains 5 examples. Updated 15.03.25
Contains 5 examples. Updated 16.03.25
Contains 4 examples and 1 A/B testing result. Updated 04.10.22
Contains 3 examples and 2 A/B testing results. Updated 10.03.25
Contains 6 examples. Updated 06.10.22
Contains 5 examples and 3 A/B testing results with 95% statistical significance. Updated 06.10.22
Contains 6 examples and 2 A/B testing results. Updated 10.03.25
Contains 6 examples. Updated 21.09.21
Contains 5 examples. Updated 21.09.22
Who Will Benefit Most from This Checklist?
Based on experience and customer feedback, this checklist is most useful for:
  • E-commerce store owners looking to increase conversions & revenue
  • CRO specialists & marketers who want data-backed optimization strategies
  • UX/UI designers aiming to create high-converting, user-friendly interfaces
  • Agencies & consultants working with e-commerce brands
This checklist offers specific, actionable strategies to increase your revenue

Every dollar you invest in improving your website today will pay off over the next 12 months—and continue growing your profits year after year


With this e-commerce checklist, you will:

✔ Lower customer acquisition costs

✔ Increase revenue and conversion rates

✔ Boost average order value

✔ Enhance user experience, making visitors happy


Finally, this checklist gives you clear, actionable steps to implement high-impact changes with minimal effort—so you can start seeing real conversion rate improvements right away. 🚀

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