However, many ecommerce stores omit the CTA buttons assuming that users already know that they can click the product image / title to go to the product page.
When I A/B tested that idea and added CTA-buttons into product listings it always increased conversion rate and revenue that's why I recommend to add CTA-buttons.
But it's very important to add relevant CTA-button here. Nowadays many stores have "Add to cart" buttons. Ask yourself, when was the last time you added an item to your cart from the category page.
I guess that it's not popular purchasing behaviour when you add products to cart right from product categories. In the majority of use cases we need to read more information about a product before adding it to cart, that's why it's more relevant to take users to product page or show a modal with product details. Recommendations:
Bad example from Cupshe:
- Add "View details", "Shop now", "Learn more" buttons that will take users to a product page;
- Add "Quick view" button that will open modal window with a product details, so users will not need to go back and forth between product categories and product pages if they still looking for a desired product (it's relevant for Desktop devices).
They don't have any CTA-buttons even when I hover over product listings. They don't motivate shoppers to take further down the funnel.