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#18: Do you show prominent product titles?
Product titles are the 2nd most important entity in product listings after images. Product titles help shoppers to understand if it's the product that they are looking for. So make sure that product titles are prominent, clear and contains all needed information.
Recommendation for product titles:
  • Make it prominent enough with bigger font-size and bolder font (compared with other text elements in product listings)
  • Keep it short, but add important information (i.e. brand, model, color, etc).

Bad example from Macy's:
Product titles are so small, therefore, at first it's difficult to find, and then read it.
Bad example from Hershel:
Good example from Bulletproof:
Good example from B&H:
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