Created: 15.07.21 | Updated: 16.03.25 | 5 examples | 1 A/B testing result

That's why it's essential to clearly show that customers can always get their money back, return, or exchange their products. And here we are talking not only about refunds and returns. You should prominently highlight any guarantees relevant to your products.

For example, mattress companies are very active in promoting information about a period when you can easily return the mattress (e.g., "100-night risk-free sleep trial") or about guarantees on their products (e.g., "10 or 15 years guarantee on a mattress").

All of these things help shoppers make a purchase decision. The lower the risks (which we reduce thanks to various guarantees that we actively promote on the site), the fewer fears users have and the greater the chance they will buy your products.

Examples of various guarantees to help convince users to make a purchase:

• Refunds and returns info;
• Warranty on products;
• Information about where it was made (if you made it at local factories, this is a definite plus)
• Product quality information (3rd party reviews, badges, etc.)
• Fast customer support in case of any problems;
• Availability of customer support via different channels (online chat, phone, email, etc.)
• Risk-free trials of products;

Let's look at a bad example from Moma Bikes.

They sell quite expensive products, but there is no noticeable information about guarantees on the product page (although in their case they are especially important, because the more expensive the product, the more fears the buyers have).

I could only find information on bike warranties and where and how they are made, just at the bottom of the page. But most users will not scroll to this point.

Now let's compare it with a good example from MVMT: They have a dedicated section with information about free returns, a warranty (24 months!) on products, safe and secure checkout.

Another good example from Fashionnova is that they highlight "Easy Returns" so users will not be afraid of getting unsuitable clothes and "24/7 customer service" so users will always know that they can ask customer support if they have any problems.

A good example from Leesa with a prominent section to promote 10-year warranty and risk-free, 100-night trial. In their niche it's crucial to offer such guarantees and promote it very well on each page of the website.

Another excellent example comes from the mattress brand Casper. On their product pages, they highlight a 100-night free trial for their mattresses. This is the key guarantee that users need to be aware of, and they present it effectively.

From the good examples above, you can see that you can design that section differently.

What I would recommend is to highlight this section from other elements:

• Add white space around it, so it will not look cluttered (hence easy to miss something)
• Display that information in a separate section (as on Leesa or Fashionnova above)
• Change the background color (or and border) of that section to make it more prominent from other elements (look at the grey background on the Fashionnova)
• Use easy-to-understand images/icons along with the texts, so when users scroll down it will catch their attention.

Useful Shopify apps for adding sections with guarantees on product pages:

• Section store app with dozens of different ways to implement this section
• Guarantees & Features Icons
• Ultimate Product Icons
• Product Description Icons
• Trust Me ‑ Free Trust Badges