#17: Do you show information about Returns, Refunds and Money Back Guarantee?
If shoppers understand that they don't have any risks when purchasing your products, then it will be much easier for them to complete order. If they understand that they can easily get a refund and return or exchange an item, it can decrease the fears associated with shopping on your website.
That's why it's important to clearly show that all customers always can get their money back and return or exchange their order.

Good example from MVMT:
They have dedicated section with information about free returns, warranty on products, safe and secure checkout
Good example from Casper:
On product pages they display information about 100 night free trial for their mattresses.
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