#16: Do you show shipping information (delivery to shopper's location, costs, time)?
Based on Baymard's researches, 64% of users look for shipping information on product page. They want to know if you deliver to them, how much shipping will cost and how long it will take. That's why it's important to show that information on product pages.
Guidelines for displaying shipping information:
  • Add geo-targeting notification (and mention a country/city of a shopper) that will show that you are delivering to shopper's location based on his IP;
  • Add shipping costs (if you have paid shipping, show the cheapest option);
  • Add delivery time (show that information if you have fast shipping. If deliver time takes more than 2-3 weeks, then it's better to show that information only on shipping method step)
  • Don't add shipping information only in the header, because the majority of users will miss it. Duplicate that information near CTA-button.

Good example from Amazon:
Amazon shows 2 notifications about delivery to New York (below search bar and below ATC button), also it shows that if I order within 6 hours, then it will be delivered to me today.
Another good example from a Shopify store:
There are 2 geo-targeted notifications here: sticky bar at the top and shipping section below Paypal button.
Made on