We conducted 3 A/B tests, where we added image thumbnails below the main image and left/right arrows on the main image in the gallery.
Results of the 1st A/B test (the results of this A/B test are displayed in the screenshot above):
- Ecommerce Conversion Rate by Users increased by 13.43% from 5.81% to 6.59% with 99% statistical significance
- Revenue per User increased by 15.45% from $2.33 to $2.69
- Average Order Value increased by 1.32% from $40.17 to $40.7
Results of the 2nd A/B test:
- Ecommerce Conversion Rate by Users increased by 10.15% from 6.92% to 7.65% without statistical significance
- Revenue per User increased by 8.13% from $2.46 to $2.66
- Average Order Value decreased by 1.94% from $35.55 to $34.86
Results of the 3rd A/B test:
- Ecommerce Conversion Rate by Users increased by 7.68% from 7.42% to 7.99% without statistical significance
- Revenue Per User increased by 7.83% from $2.17 to $2.34
- Average Order Value remained the same
*Ecommerce Conversion Rate by Users and Revenue per User were calculated based on Custom reports in Google Analytics, so the numbers from the screenshot are not the most accurate. The screenshot is shown so you can see the graphs.