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#17: Do you use scarcity triggers? (relevant for stores with limited stock or limited offers)
When a product or service is limited in availability, then it becomes more attractive to shoppers. When they understand that it's limited and others also desire it, it creates fear of missing out, which persuade shoppers act fast. Human psychology is such that we are prone to purchase something when we know that it's the very last one or that a special offer will expire soon.
If you have limited quantity of products or you have speical offers for certain quantity of products, then you can highlight that not only on product pages, but you can also show that on cart page to build consistent experience and scarcity triggers even more powerful.

Recommendations:
  • Place scarcity elements close to relevant sections: price, CTA-button;
  • Make it prominent enough (use different colors, size), so users will take attention to it;
  • Don't create fake sense of scarcity. It can hurt your business in long run if you have many repeated customers.

Good example from Amazon cart page:
As you can see, it shows quite prominent scarcity trigger (using red color) for Logitech keyboard - "Only 11 left in stock - order soon"
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