Increase Revenue & Conversion Rate of Your Store With These 108 Ecommerce Guidelines
• 108 actionable guidelines based on 1000+ A/B tests
• A/B tested on successful 7-8 figure Shopify stores
• Contains good and bad examples for reference
• Supported by 200+ UX best practices & User researches
• A/B tested on successful 7-8 figure Shopify stores
• Contains good and bad examples for reference
• Supported by 200+ UX best practices & User researches
Use This Ecommerce Checklist To Review Your E-commerce Store and Improve Its Performance
It's easy to miss important things. As a result, your store doesn't perform well.
A 108-point Ecommerce Conversion checklist will help you to avoid that.
A 108-point Ecommerce Conversion checklist will help you to avoid that.
For E-commerce owners and managers
For designers & developers
For marketers and CRO specialists
108 Actionable Recommendations For Your Store
35 Product page guidelines
Your product page is the most important page on your Shopify store.
Build your product page effectively and you will increase revenue. Fail to do that, and your marketing efforts will fall short of the goal.
Build your product page effectively and you will increase revenue. Fail to do that, and your marketing efforts will fall short of the goal.
22 Cart page guidelines
The average cart abandonment rate is about 60-70%. 5-7 people out of 10 will abandon their cart in your store.
A high cart abandonment rate can easily cripple your business.
A high cart abandonment rate can easily cripple your business.
33 Category page guidelines
Category pages are the main navigational points across your products.
If it doesn't contain all the needed information and doesn't persuade users to go to the next stage of the funnel, it will be hard to grow your business.
If it doesn't contain all the needed information and doesn't persuade users to go to the next stage of the funnel, it will be hard to grow your business.
18 Homepage guidelines
Your homepage is the introduction of your brand. It's the starting point for many users, and it should navigate them to find what they need.
If you fail here, it will be hard to persuade users to shop from you.
If you fail here, it will be hard to persuade users to shop from you.
Why does Ecommerce Checklist work?
- 1It helped to grow 7-8 figure Shopify businesses of my clients by 2-3X timesI used and tested these guidelines to double my clients' e-commerce stores' revenue and conversion rate.
- 2It's based on 1000+ A/B tests on different e-commerce storesI worked with dozens of stores and personally launched hundreds of experiments confirming these guidelines within the 5 years
- 3It's based on 5 years of intense conversion rate optimization in e-commerce spaceI'm doing conversion rate optimization of e-commerce stores for the last 5 years already and clearly understand what works and what doesn't
- 4It's based on 200+ UX best practices and user researchesI constantly study UX researches (Baymard, group, CXL, etc), read relevant articles, and buy access to courses to follow the latest insights in this space.
Why did I decide to create this checklist?
Andrei Baklinau, The maker of the Ecommerce Conversion Checklist
Hi guys,
I'm already working with e-commerce stores for almost 5 years, and within that period, I did around 1000+ A/B tests on 7-8 figure stores, which increased their sales 2-3X times.
After that, I realized that most of the problems that drive down sales and conversions on e-commerce stores are pretty similar. And based on these 1000+ A/B test results, I can create a simple and understandable checklist that any store owner, marketer, or designer can use.
After several months of content writing (250+ pages, around 400 screenshots from stores), I created a 108-point checklist with actionable guidelines.
I have used these guidelines for each of my clients and helped grow to 7-8 figure businesses. I think that it's really a must-have for e-commerce owners and marketers.
Of course, these are just the best practices that worked for my clients, and it doesn't necessarily mean that all of them work for absolutely all e-commerce stores. But I am convinced that these guidelines will work great for the vast majority. Anyway, it's a good foundation to start with and avoid critical problems that most e-commerce stores have nowadays.
I'm already working with e-commerce stores for almost 5 years, and within that period, I did around 1000+ A/B tests on 7-8 figure stores, which increased their sales 2-3X times.
After that, I realized that most of the problems that drive down sales and conversions on e-commerce stores are pretty similar. And based on these 1000+ A/B test results, I can create a simple and understandable checklist that any store owner, marketer, or designer can use.
After several months of content writing (250+ pages, around 400 screenshots from stores), I created a 108-point checklist with actionable guidelines.
I have used these guidelines for each of my clients and helped grow to 7-8 figure businesses. I think that it's really a must-have for e-commerce owners and marketers.
Of course, these are just the best practices that worked for my clients, and it doesn't necessarily mean that all of them work for absolutely all e-commerce stores. But I am convinced that these guidelines will work great for the vast majority. Anyway, it's a good foundation to start with and avoid critical problems that most e-commerce stores have nowadays.
How to use the Ecommerce Checklist?
Follow these step-by-step recommendations to get the most value from the e-commerce guidelines.
- 1Read the guidelines on the website or in the Chrome Extension
- 2Go to your store and open relevant type of pages (product, cart, homepage, category)I recommend starting from the most important pages: product and cart pages. These pages usually have the most problems and can have a significant impact on the overall performance.
- 3Choose a category of guidelines on the website or in the Chrome ExtensionIf you are on a product page, then choose product page guidelines. If you are on a cart page, then choose cart page guidelines and so on.
- 4Go through the list one by one and check if you meet a guidelineIf you don't meet a guideline or are not sure about it, click on the "Read more" button to see more details.
Each detailed guideline contains:
- Explanation of the problem and why it's important;
- Bad and good examples fo reference;
- Actionable recommendations for implementation;
- Useful resources to Shopify apps, additional information, etc.;
Important: Detailed guidelines are available only in Paid version of the Checklist - 5Follow recommendations and implement changesThe most important part of the process!
If you see a problem, you should fix it. Often you can do that yourself. If that's not the case, ask or hire a developer to do that. - 6Enjoy increased revenue and conversions!Based on my conversion rate optimization experience, if you follow at least all the recommendations from the checklist, it should improve the performance of your store (of course, considering that you get quality traffic to the website)
Check out FREE examples of some detailed guidelines
I made them free on purpose so that you can see what you get after purchasing access to all the detailed guidelines.
Product Page Guideline #5:
Does the product gallery show thumbnails of other available images?
Does the product gallery show thumbnails of other available images?
If the product gallery contains 2+ images, you should clearly show that to motivate users to browse product images. The more they engaged, the easier it to persuade them to buy.
Cart Page Guideline #10:
Do you clearly show that shoppers can pay with installments, and how much will it be per month?
Do you clearly show that shoppers can pay with installments, and how much will it be per month?
It became trendy to offer payments by installments in the last years, making it easier for shoppers to buy expensive products without big one-time spendings. It's especially very relevant for stores that are selling high-priced items.
Category Page Guideline #17:
Do you have CTA-button to motivate users to go further into the funnel?
Do you have CTA-button to motivate users to go further into the funnel?
CTA buttons perform a two-faced task: guide the shoppers on what's needed to be done next and taking them down the conversion funnel. That's why you should consider adding CTA-button into the product category listing that will motivate users to click on it.
Homepage guideline #3:
Do you follow the visual hierarchy on the homepage (especially on the top part)?
Do you follow the visual hierarchy on the homepage (especially on the top part)?
The right visual hierarchy makes page design simple and straightforward for shoppers. But the most important thing is that it allows directing users to where you need to. If you want to get attention to certain elements (CTA-button, value proposition, offer, product, etc.), make it big, use contrasting colors, and a lot of white-space around it.
Why do you need these detailed guidelines?
Standard Conversion Rate Optimization (CRO) audit with a list of actionable recommendations starts from $1000. I do such CRO audits of Shopify stores for $2500+ depending on the complexity of a website.
It's too much for many Shopify owners, marketers, designers, and developers to pay for a Basic audit. That's why I created a 108-point checklist with guidelines.
These guidelines are a pretty good and very cheap replacement for such an expensive audit.
For example, if I did an audit of your Shopify store, it would include all the recommendations from these guidelines + insights that I would find with deeper research and analysis.
This is why if you buy access to the guidelines, you can actually solve the main problems on your site.
If you apply all these recommendations, then in 90% of cases (because ~90% of Shopify stores are absolutely not optimized), you will have increased sales and conversions.
That would be a great foundation. And after that, you can invest more in CRO, hire a specialist and do an in-depth analysis to optimize your store even more.
It's too much for many Shopify owners, marketers, designers, and developers to pay for a Basic audit. That's why I created a 108-point checklist with guidelines.
These guidelines are a pretty good and very cheap replacement for such an expensive audit.
For example, if I did an audit of your Shopify store, it would include all the recommendations from these guidelines + insights that I would find with deeper research and analysis.
This is why if you buy access to the guidelines, you can actually solve the main problems on your site.
If you apply all these recommendations, then in 90% of cases (because ~90% of Shopify stores are absolutely not optimized), you will have increased sales and conversions.
That would be a great foundation. And after that, you can invest more in CRO, hire a specialist and do an in-depth analysis to optimize your store even more.
Here's what our clients say about the detailed guidelines
We can talk a lot about the benefits of this checklist. But there is nothing better than customer reviews who have already taken advantage of it
- Andrei has done a great job of wrapping of his extensive CRO experience into an easy to digest guide for every Shopify store owner. As an Ad Agency owner, these recommendations make me look like a guru, and my clients are excited about how actionable and well thought out the checklist is. Avoid paying a consultant and boost your UX and conversion rates.Matt CinielloOwner of Digital Marketing agency - Mobile Moonshine
- There are more value bombs in this list that I can ever think of. I also didn't realize that I have few mistakes on one of my clients website when I read and applied the ecommerce checklist. This list is a must for people who are starting out to build their ecommerce store, shopify developer, UI/UX designer etc. The paid checklist is the most detailed comprehensive list that I read. Thumbs up to Andrei.Loreleen Mae SablotShopify Expert - Make8Digital
- I work on development and optimization of ecommerce sites on a daily basis. The guidelines of the checklist are definitely helpful – out of the 200+ points I have added several to my roadmap for implementation and testing.Frank Tjin A TonEcommerce Consultant, Owner of 8020Ecommerce Agency
- As a conversion designer, I found Andrei's checklist as a super-useful tool while designing online stores. It helps me keep on track (and not forget anything) every important part that an online store needs to contain in order to convert well!
The checklist is a must for all designers out there who want their designs to perform well. I highly recommend it!Jaka ŠmidConversion Designer at Conversion.Design
Free and Paid versions of guidelines
Detailed guidelines are available only in Paid version (20-50 times cheaper than CRO audit)
Short guidelines are free on the website and in the Chrome Extension
Short guidelines are free on the website and in the Chrome Extension
SHORT GUIDELINES
Available in the Chrome Extension and on the website
FREE
- Without explanations
- Without bad and good examples
- Without links to additional resources and too
DETAILED GUIDELINES
Full access to the detailed 108+ guidelines
$49.99 $99
Only for the next 10 clients. Don't miss the discounted price!
Only for the next 10 clients. Don't miss the discounted price!
- Detailed explanations of problems and why it's important
- From 1 to 5 bad and good examples for reference
- Actionable recommendations for implementation
- 20-50X time cheaper than CRO audit
What my previous clients say about my CRO work
- Ondrej R.Founder and CEO of Ecommerce storesI worked with Andrei for 2.5 years, and throughout that journey, he helped my company to thrive thanks to his world-class CRO expertise. We wouldn't be where we are today if it wasn't for him continually pushing our conversion rates higher and higher.
It wasn't just the raw skills, though.
Andrei's attitude was unmatched by any other freelancer I hired to date. Andrei was a part of the team and treated the projects like he owned the business. I also enjoyed and learned a lot from him as we worked on the CRO projects closely.
Andrei's very detail-oriented and never misses a deadline. He may blow your mind with the level of detail he prepares his experiments.
Andrei is a legend, and I'm sure that whatever field he's going to pursue now, he's going to rock it. - Laurie G.Managing Director of Omni-Digital AgencyWe've been very impressed with Andrei's knowledge in CRO and all things ecommerce related. Andrei works well to deadlines and provides highly insightful A/B reports empowering us to make accurate and well informed development updates to our website that increased revenue and conversion rate. Andrei is proactive too which is a massive plus. We are happy to continue working with Andrei!
- Bulut S.Ecommerce Strategy Consultant, works with 7-figure E-commerce storesAndrei is one of those rare professionals who go above and beyond to provide an amazing service, not just with his immense expertise in CRO but also great attention to detail, superb communication and responsiveness. Extremely satisfied with his work and will be absolutely working with him in the future.
- Dorian A.CEO & Founder of 7-figure Ecommerce storeAndrei has been a pleasure to work with so far, and due to his performance, we will be adding another job.
- Daniel T.Founding partner at Digital Agency that works with E-commerce storesAndrei knows his stuff!
- Katherine K.Enterpreneur, Ecommerce OwnerAndrei is AMAZING. We cannot wait to work with him again. 5 stars
What's the one thing that preventing you from purchasing access to the detailed ecommerce guidelines?
Please, leave us your feedback
Have any questions or suggestions?
Feel free to contact me:
andreibaklinau@gmail.com
andreibaklinau@gmail.com
