Important!
Watch this "How to" video before start using the checklist
The MISTAKES are the same for 90% of websites

Working as a conversion rate optimization (CRO) specialist for the past 7 years, ⚠️ I’ve learned that most conversion-killing mistakes repeated on each website ⚠️


Lack of clarity / crucial info / trust elements. Cluttered interfaces and unnecessary details. Complicated and confusing pages. Poorly done visual hierarchy and so on...


All of that can be observed in most e-com stores. All of that kills conversion rate & revenue.


After dozens of CRO audits and long-term work with 7-8 figure ecommerce stores, launching hundreds of A/B tests for each of them, it became clear that most of the mistakes are identical and require similar solutions.


That's how this 108-point checklist was created.


Following these guidelines you will fix up to 90% of the problems and in 99% of cases you will increase conversion rate and revenue

SHORT and DETAILED guidelines

Check the table below to see what you can get with the full access. Below you can also read FREE examples of detailed guidelines and already apply them on your website.

Benefits
Short Guidelines Access
Detailed Guidelines Access
Regular updates / New guidelines
All guidelines with short explanations
Detailed explanation about each guideline
Mobile-first examples from other e-com stores
Good and bad examples of implementation
Links to additional resources (apps, tools, readings)
Actionable recommendations how to follow guideline
A/B testing results with charts and reports
See what's inside each of 108 DETAILED guidelines

One example per page type to understand how much VALUE you can get. I made them FREE for everyone, so you could see what to expect if you decide to get full access.

Contains 5 examples and the results of 3 A/B tests with 99% statistical significance. Updated 21.09.2022
Contains 4 examples and the results of 1 A/B test. Updated 04.10.2022
Contains 5 examples and results of 3 A/B tests with 95% statistical significance. Updated 06.10.2022
Contains 6 examples. Updated 21.09.2021
Who will benefit the most from the checklist?

Based on experience and feedback from the customers, it will be the most useful for:

  • Owners of E-commerce stores
  • Owners of Digital marketing agencies
  • UI / UX / Conversion designers
  • Conversion Optimization Specialists
  • E-commerce Experts & Consultants
  • Marketing Specialist
The checklist will give you clear, actionable steps to increase revenue and conversion rate

Every dollar that you invest in improvement of your website today will make you more money over the next 12 months...and then the year after year it will help you have profitable business.


With this e-commerce checklist you will:

Decrease your customer acquisition costs;

Increase revenue and conversion rate;

Increase average order value;

Improve user experience making your visitors happy.


Finally, the checklist will tell you exactly which steps you need to take, so you will be able to implement the changes that require the least amount of effort and deliver conversion rate improvement.

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