Why will these 108 guidelines increase revenue and conversion rate?

  • 1
    It helped to grow 7-8 figure e-commerce store by 2-3X times
    I used and tested these guidelines to increase clients' e-commerce stores' revenue and conversion rate.
  • 2
    It's based on 1100+ A/B test with statistically significant results
    I worked with dozens of stores and launched hundreds of experiments to confirm these guidelines. Moreover, I'm using them for all new clients for more effective work.
  • 3
    It's based on 7 years of intense work in e-commerce space
    I'm doing it for the last 7 years and clearly understand what works and what doesn't. I learnt from my mistakes, so you can avoid this long and difficult path.
  • 4
    It's based on 200+ UX best practices and user researches
    I study UX researches (Baymard, group, CXL, etc), read relevant articles, and buy expensive courses to know insights and best practices, so you'll not need to do it: just read and apply!
What others say about the value of this checklist
It's real people, check their social media accounts or websites. No fake reviews!
  • Matt Ciniello
    Owner of Digital Marketing agency - Mobile Moonshine

    Andrei has done a great job of wrapping of his extensive CRO experience into an easy to digest guide for every Shopify store owner. As an Ad Agency owner, these recommendations make me look like a guru, and my clients are excited about how actionable and well thought out the checklist is. Avoid paying a consultant and boost your UX and conversion rates.
  • Loreleen Mae Sablot
    Shopify Expert - Make8Digital

    There are more value bombs in this list that I can ever think of.
    I also didn't realize that I have few mistakes on one of my clients website when I read and applied the ecommerce checklist. This list is a must for people who are starting out to build their ecommerce store, shopify developer, UI/UX designer etc. The paid checklist is the most detailed comprehensive list that I read. Thumbs up to Andrei.
See what's inside each of 108 detailed guidelines
One example from each page type. Look at them to understand potential value for you.
Product Page Guideline #5:
Does the product gallery show thumbnails of other available images?

If the product gallery contains 2+ images, you should clearly show that to motivate users to browse product images. The more they engaged, the easier it to persuade them to buy.

Contains results of 3 A/B tests with 99% statistical significance and 5 examples
Cart Page Guideline #10:
Do you clearly show that shoppers can pay with installments, and how much will it be per month?

It became trendy to offer payments by installments in the last years, making it easier for shoppers to buy expensive products without big one-time spendings. It's especially very relevant for stores that are selling high-priced items.

Contains results of 1 A/B test and 4 examples
Category Page Guideline #17:
Do you have CTA-button to motivate users to go further into the funnel?

CTA buttons perform a two-faced task: guide the shoppers on what's needed to be done next and taking them down the conversion funnel. That's why you should consider adding CTA-button into the product category listing that will motivate users to click on it.

Contains results of 3 A/B tests with 95% statistical significance and 5 examples
Homepage guideline #3:
Do you follow the visual hierarchy on the homepage (especially on the top part)?

The right visual hierarchy makes page design simple and straightforward for shoppers. But the most important thing is that it allows directing users to where you need to. If you want to get attention to certain elements (CTA-button, value proposition, offer, product, etc.), make it big, use contrasting colors, and a lot of white-space around it.

Contains 6 examples
Why I believe that it will be helpful for you
I created these guidelines in such a way that a person without much CRO experience can understand how to implement them correctly.
Bad examples (up to 5) per guideline. What you should avoid.
I believe it's very important to show bad examples, so you will clearly understand what you need to avoid.

That's why I checked dozens of e-com stores to find poor implementation of each guideline.
Good examples (up to 5) per guideline.
What you need to do.
The key to success is to have the examples of good implementation of the guidelines

As a result, you will always have them behind your eyes and can show to your designers / developers / colleagues.
Up to 10 examples. Mobile-first.
Links to useful resources: tools, apps, additional reading.
To simplify the process of implementation, I found 2-10 bad / mediocre / good examples. You will not need to waste your time on it.

Also, you can read more about guidelines or use the apps / tools that I already tried and can recommend as a way to follow the guideline.
Backed by 1100+ A/B tests.
Not just tips from my head.
Custom reports from Google Analytics and A/B testing tools are included.

You can see the exact numbers (users, conversions, revenue, conversion rate, AOV, etc.) and statistical significance for each A/B test.

How to use these 108 guidelines?

Follow these step-by-step recommendations to get the most value from the checklist.
  • 1
    Go to your store and open relevant type of pages (product, cart, homepage, category)
    I recommend starting from the most important pages: product and cart pages. These pages usually have the most problems and can have a significant impact on the overall performance.
  • 2
    Choose a category of guidelines on the website
    If you are on a product page, then choose product page guidelines. If you are on a cart page, then choose cart page guidelines and so on.
  • 3
    Go through the list one by one and check if you meet a guideline
    If you don't meet a guideline or are not sure about it, click on the "Read more" button (it's available in full access only) to see more details.

    Each detailed guideline contains:
    - Explanation of the problem and why it's important;
    - Bad and good mobile-first examples fo reference;
    - Actionable recommendations for implementation (what to do, how to do, etc.)
    - Useful resources to Shopify apps, additional information, etc.;
  • 4
    Follow recommendations and implement changes
    The most important part of the process! If you see a problem, you should fix it. Often you can do that yourself. If that's not the case, ask or hire a developer to do that. The most of things can be easily improved.
  • 5
    Enjoy increased revenue and conversions!
    Based on my conversion rate optimization experience, if you follow at least all the recommendations from the checklist, it should improve the performance of your store (of course, considering that you get quality traffic to the website)
  • Frank Tjin A Ton
    Ecommerce Consultant, Owner of 8020Ecommerce Agency
    I work on development and optimization of ecommerce sites on a daily basis. The guidelines of the checklist are definitely helpful – out of the 200+ points I have added several to my roadmap for implementation and testing.
  • Jaka Šmid
    Conversion Designer at Conversion.Design
    The checklist is a must for all designers out there who want their designs to perform well. I highly recommend it!

    As a conversion designer, I found Andrei's checklist as a super-useful tool while designing online stores. It helps me keep on track (and not forget anything) every important part that an online store needs to contain in order to convert well!
Why is the price of the full access is nothing compared with potential value?
  • 1
    Basic CRO audit costs $1000+.
    I usually do such audits for $2500+

    It's too expensive for many e-commerce owners / marketers / designers / developers to pay for an audit. That's why I created a 108-point checklist with guidelines that is relatively cheap.
  • 2
    It's a good and cheap replacement for such an expensive audit

    If I did an audit of your store, it would include all the recommendations from these guidelines + insights that I would find with deeper research and analysis.

    That's why if you get full access, you can actually solve most of the main problems on your e-com store.
  • 3
    If you apply all these recommendations, then 80-90% of problems will be fixed and you will increase revenue

    That would be a great foundation. And after that, you can invest more in CRO, hire a specialist and do an in-depth analysis to optimize your store even more (when you have more money for it)
  • 4
    Compare $69.99 with $1000-2500 that you could pay for an audit

    Yes, you don't have to be a mathematician or have an analytical mind to understand why this checklist is worth it.

    Yeah, it will not fix 100% of your problems, but 80-90% of the most common problems will be fixed after you apply all the recommendations from this checklist.

  • Jayden Grayston

    Founder of CRO agency Vaius Group

    As an agency owner specializing in CRO, we found Andrei’s checklist very helpful.
    It covers all the bread and butter of conversion rate optimization.

  • Mihai Palantin

    Entrepreneur, Mihai Palantin Consulting

    This checklist is a must have especially for those who don't have a huge marketing budget and can't afford CRO Consultant, and is an incredibly powerful DIY guide..

    Ecommerce Checklist is a simple and quick approach to build hypotheses to be tested, which already have a solid basis and have already been proven to have a positive impact on improving conversion rates, being considered more than just best practices. I'm not a fan of best practices, but Andrei's checklist is so well documented that it's easy to see that his recommendations are not based on just "gut feelings" but also on concrete data and real experiments supporting his claims.

  • Vincenzo Mastrobattista

    Socio dirigente presso Jungle Team

    I didn't sleep last night :) I read all your guide, it was really very interesting and full of ideas!

    I was looking for some further points of view for our agency and finally I found it, in a truly complete guide, full of very useful and interesting ideas and tests. We are already check the list of all our e-commerce websites and we can't wait to analyze the first results of the A / B tests.
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Start increasing revenue of your website today!
Don't put it off until tomorrow, because if you don't improve your conversion rate today, you'll get less revenue tomorrow
Full access to
108 detailed guidelines


$69.99 $129.99
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✔ Lifetime access to 108 guidelines and all updates / new guidelines

✔ Explanation of each guideline

✔ Up to 6 Mobile-first examples in each guideline

✔ Actionable recommendations (step-by-step) about how to follow a guideline

✔ Links to additional resources (apps, tools, readings)

✔ Real A/B testing data with statistical significance in some guidelines

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Full access +
Audit


$2000

I will contact you via email after purchase

✔ Lifetime access to 108 guidelines and all updates / new guidelines

✔ Audit of your e-commerce store with the list of actionable recommendations

✔ I will show you the bottlenecks in your conversion funnel

✔ I will show low hanging fruits to start improving in order to see the results as quickly as possible

✔ You will be able to ask any question regarding optimization of your store

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Frequently Asked Questions
Within 5 minutes you will receive a letter with a login and password to the closed part of the site, which contains 108 guidelines.

If you have any problems or questions, you can always write to me (andreibaklinau@gmail.com or hello@ecommerceconversionchecklist.com) and I will help you within 24 hours.
Would like to talk?
Feel free to contact me:
hello@ecommerceconversionchecklist.com
andreibaklinau@gmail.com
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