33 Ecommerce Product Categories Guidelines

Use these 33 e-commerce product category recommendations to increase the revenue and conversion rate of your store.
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#1: Do you have clear and understandable category names?
Simple and clear category names always usually better than a creative one. If you get creative with naming your categories, it cannot be evident for shoppers. As a result, they will not understand which products you sell there.
#2: Do you use relevant category page design (Grid view or list view)?
If product images are the main factor for your target audience (i.e., jewelry store), it's better to use grid view. If you are selling complex products with specific attributes (i.e., cameras, computers, printers, any complex devices), specs (i.e., power, battery, dimensions, etc.) are much more important than visuals here, so it's better to use a list view.
#3: Do you have consistent style of images?
Consistent style of images (a type of images, background on images, white-space around products, size of products, angle of photos) decrease cognitive load and improves scannability of a product list.
#4: Do you have consistent size of product cards?
If you are using grid view on the category page, keep the size of product items consistent. If you decide to change some products' sizes (to highlight them among other products), it will make the interface more complex for perception. It will be harder for shoppers to scan the whole product list.
#5: Do you have a good structure for the information in each product item in the list?
All product items should have the same information (title, price, reviews, short description, etc.). There should be enough white-space between these entities to make it scannable, readable, and easy to compare between products in the list.
#6: Do you show the number of products available in a category?
Usually, a page can't show all the products that there are under a certain category. But every category page should show the total number of available products, so shoppers will clearly understand how many options are available.
#7: Do you display the filters section? (relevant for stores with many products)
The more products you have in a category, the harder it will be to choose something because it creates the paradox of choice. So if you have many products in your store, then you must have filters on category pages.
#8: Do you show only relevant filters for each category?
Different categories of products require different filters. Make sure that you don't show irrelevant filters on different categories.
#9: Are the most frequently used filters placed at the top of all other filters?
Some filters are most likely used more often than others, so you need to place them at the top of all filters to make it easier and faster for shoppers to find and use them.
#10: Does the filter section prominent enough? (relevant for stores with many products where users are prone to use filters)
If you want people to use filters, they must first notice them. When you hide filters under a button or the filters section is very obscure in the visual hierarchy, no one will use it. If you want to encourage shoppers to use filters to find products faster, you have to make them prominent enough.
#11: Do you allow users to select a few filters at once?
In many cases, shoppers will want to apply multiple filters at once. And this is logical: they want to see only those products that match their desires and needs. If you don't allow to select multiple filters at once, shoppers will have to use them separately. As a result, this will seriously complicate the search for the right product.
#12: Do you use the relevant design (left or top bar) for the filters section?
It depends on the number of filters. If you have many filtering options, you have to place filters on the left sidebar (most preferred option). If you have just a few filtering options, you can use the top horizontal bar above the product list.
#13: Do you auto-update the product list when a filter is selected?
Don't make shoppers do unnecessary actions. Apply filters and update the product list right after any filter option was selected.
#14: Do you show relevant selectors for different types of filters?
The general rule for UX of filtering options is to use checkboxes. Once the user clicks on a checkbox, the product list is automatically updated based on a chosen filtering option. But there are also some cases when it's better to use other selectors instead of checkboxes.
#15: Do you have the sorting feature?
Some shoppers need to sort products based on attributes like price (low/high), highest rated items, best selling items, new items, discount amount, etc. This helps them to find the right product much faster. That's why it's important to have a sorting feature on product categories.
#16: Do you show the sorting feature on the top right corner above the product list?
The logic here is the same as in the recommendation to place filters in the left sidebar - shoppers are used to it, they know where to find it. That's why it's good for usability.
#17: Do you have the CTA-button to motivate users to go further into the funnel?
CTA buttons perform a two-faced task: guide the shoppers on what's needed to be done next and taking them down the conversion funnel. That's why you should consider adding CTA-button into the product category listing that will motivate users to click on it.
#18: Do you show prominent product titles?
Product titles are the 2nd most important entity in product listings after images. Product titles help shoppers to understand if it's the product that they are looking for. So make sure that product titles are prominent, clear, and contains all needed information.
#19: Do you show short important information about products in the product title or below it? (relevant for stores with spec-driven products)
When you sell spec-driven products (usually it's technical goods), it's important to show the most important information about them on product categories. It's handy for shoppers because they will not have to go back and forth between categories and product pages. It will make it easier and faster to find the right product.
#20: Do you show the product price?
The price of a product should always be shown right on category listing pages. It's the best place to reveal pricing without asking users to visit product pages necessarily. And it's really critical information when buying products.
#21: Do you show how much shoppers save on products with discounts?
If you have any discounts on a product, it makes sense to show that on category pages. You should display a price before and after the discount, the amount of savings, and the percentage of savings.
#22: Do you show product ratings?
As well as the price, it is important to display the product ratings. Product reviews and product ratings play an important role in customers' decision making. That's why that information should be displayed on product categories.
#23: Do you show all available variants of a product?
If you are selling products with different product variants, you must show different variants available. If you don't show that information, shoppers will never know that a product has different attributes like color, type, available sizes, etc.
#24: Do you show badges on product image thumbnails?
While browsing the sea of products on your site, shoppers can get lost in all of the options. Adding "Best Seller," "New," "Trending" and other badges can help your visitors make decisions faster.
#25: Do you show a relevant number of products per row?
The more details should be visible in the product pictures (or the more product information you want to show), the larger the size of product cards should be, and, accordingly, the fewer products will be visible on a single row. Visually-driven products should have 3-4 items in a row, while for technical products, it can be decreased to 1-3 items per row.
#26: Do you show additional product pictures on mouse hover? (relevant for desktop devices only)
The more product information you show, the easier it will be for shoppers to choose the right option. That's why it's useful to show the second product picture when shoppers hover over product items. It will reveal more visual information about a product.
#27: Do you show additional product details that are important for the target audience?
Additional details in a product list can give shoppers the information they need to understand the differences between products and compare them to find what they need. Think about what do they need to know to make a purchasing decision.
#28: Do you show trending and best-selling items on the top of the category page by default?
While browsing the sea of products on your site, shoppers can get lost in all of the options. By showing trending and best-selling items on the top of the product list, you simplify the decision-making process. Don't forget to highlight that these items are trending or best selling. Otherwise, no one will ever know it.
#29: Do you show the top-rated products on the top of the category page?
People are more likely to purchase products with high ratings and many reviews than products with zero reviews or bad ratings. Also, showing good ratings and many reviews creates confidence in your products, store, and brand.

In the end, it makes product selection easier. That's why it's important to place top-rated products on the top.
#30: Do you highlight special offers and discounts?
It always makes sense to entice customers with a great deal, especially at the current time when discounts rule the e-commerce world. If you offer discounts on certain products, include that information either on a product image (like a badge) or in product details.
#31: Do you show any urgency and scarcity triggers?
Want to create more demand for your products? Showcase that by adding urgency and scarcity triggers. This can mean that time is running out to get an offer, writing that something is in "limited supply," or that there are only a few products left. Due to that, customers will be more likely to purchase from you right now.
#32: Do you have special category pages ("Best Sellers, "New", "Sale", etc.) to take users into a shopping mode?
Such pages are a great starting point for shopping for those who do not clearly understand what they want. Pages with sales are very attractive because shoppers can save money there. Bestsellers are good because we are social creatures and love to follow the crowd. New products are especially relevant for repeated customers.
#33: Do you have a page description section on the bottom for SEO?
Include a short general description of each category at its bottom, so it will not distract users because this is mostly for the search engines.
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Ecommerce product category pages are the main navigational points across your products.

If it doesn't contain all needed information and don't persuade users to go to the next stage of funnel, it will be hard to grow your business.
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