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22 Cart design guidelines

Use these 22 Cart design recommendations to increase revenue and conversion rate of your store
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#12: Do you show shipping costs on Cart page?
Based on Baymard's research, 64% of users look for shipping information on product page. I believe that percentage of shoppers that are looking for that information on cart page is even higher, as they are already one step closer to checkout. Therefore, you need to have shipping information on the cart page.
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The average cart abandonment rate is about 60-70%. 5-7 people out of 10 will abandon their cart in your store.

High cart abandonment rate can easily cripple your business.

That's why you should focus your optimization efforts on cart design.
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