Use this Ecommerce Optimization Checklist to review your store
It's easy to miss important things, as a result your store doesn't perform well. A 108-point Ecommerce Optimization Checklist will help you to avoid that.
For store owners
For designers
For marketers
Ecommerce Optimization Checklist with 108 Actionable Recommendations
35 Product page guidelines
Your product page is the most important page on your site.
Build your product page effectively and you will increase revenue. Fail to do that, and you marketing efforts will fall short of goal.
It helped to grow 7-8 figure businesses for my clients
I used and tested these guidelines to double revenue and conversion rate of my clients' stores
2
Based on 850 A/B tests on different ecommerce stores
I worked with dozens of stores and launched hundreds of experiments confirming these guidelines
3
Based on 5 years of experience in conversion optimization
I'm doing conversion optimization for 5 years already and I clearly understand what works and what doesn't
4
Based on UX best practices and user researches
I constantly study UX research, read relevant articles and buy access to courses to understand how to improve conversion rate and revenue in ecommerce
How to use Ecommerce Optimization Checklist
Follow these step-by-step recommendations to get the most value from the optimization checklist
1
Install Free Chrome Extension
2
Go to your website and open relevant page
I recommend to start from the most important pages: product and cart pages. These pages usually have the most problems.
3
Click on Chrome Extension and choose category of guidelines
If you are on a product page, then choose product page guidelines. If you are on cart page, then choose cart page guidelines.
4
Go through the list one by one and check if you meet a guideline
If you don't meet a guideline or not sure in it, click on "Read more" to see more details about it and get actionable recommendations with bad and good examples
5
Follow recommendations and implement changes
The most important part of the process! If you see a problem, you should fix it. Often you can do that yourself. If that's not the case, ask or hire developer to do that.