1. Collection page
Problem:
No information on available colors and sizes for each product item. For example, this jacket is available in 3 different colors and only in S size, but users will never know that until they visit the product page. It seriously complicates the shopping process
Recommendation:
Add sections with available colors and sizes in each product item on the collection pages
2. Collection page
Problem:
No CTA-buttons on each product item. As practice shows, adding relevant CTA-buttons (i.e. Shop Now or View more images) increases CTR to product pages
Recommendation:
Add relevant and prominent CTA-buttons on each product item on the collection pages (i.e Shop Now)
3. Collection page
Problem:
No section with a star rating based on customer reviews. Social proof plays a significant role in the decision-making process. Star ratings clearly show if previous customers were satisfied with a product or not. If a product already has good reviews, you can show a star rating on a product item on the collection page.
Recommendation
Add star rating under the title of a product if it already has customer reviews.
I hope these recommendations will be useful to you. Feel free to ask any questions.
Want to get a short review of your Shopify store? Check out this link - [http://bit.ly/3rAgWPQ]
