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#34: Do you use urgency triggers? (Relevant for stores with discounts, special offers, next day shipping)
If you give your shoppers time to think, they can delay making purchases. Sometimes the delay will be short, sometimes it will be long so they even forget about the product and the offer altogether.

A very effective way of persuading users to make a purchase right now is by creating a sense of urgency. If you have any discounts or special offers in your store, you can always make them time limited and notify users about that. That way you will add sense of urgency.
Sense of urgency can be also created around next day shipping. You could notice that some ecommerce stores have such sections like "Order before 1pm to get this item tomorrow" or "Order within 2 hours and 30 minutes and get this item tomorrow". That also creates sense of urgency.

Recommendations:
  • Use countdown timers to show that an offer is time limited;
  • Place close to relevant elements (if it's countdown timer for discounts, place it near discounted price; if it's timer for next day shipping, place it close to add to cart button or shipping information);
  • Don't create fake sense of urgency, especially if you have a lot of repeated customers. It can hurt your business in the long run.

Example of countdown timer near shipping:
Amazon shows countdown timer for next day shipping ("Want it tomorrow, Feb. 28? Order within 8hrs 27 mins"):.
Example of countdown timer near discounter price on Amazon

Example of countdown timer near produce price on Shapermint:

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