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#29: Do you show any relevant social proof about your products or company?
Consumers heavily rely on social proof when shopping online. While customer reviews are just the most popular example of social proof that are widely used in ecommerce, there are many other different types of social proof (external reviews, certificates, press references, awards, etc) that you can also display on product pages.
Here is the list of such social proof with examples.

1. Ratings on external review platforms
For example, You can highlight overall rating and reviews from platforms for reviews like Trustpilot, as they are usually perceived as more trustworthy source of social proof, because you don't own it and it reduces the chance that it's fake;

2. Certificates about your products or company if it's relevant for your business
For example, If you sell products for children and they are FDA-approved or your company is accredited by well-known 3-rd party bureau (like BBB);

3. Press references
For example, if you are selling high tech products and they were posted on ProductHunt / TrendHunter or successfully funded on KickStarter / Indiegogo, you can mention it. The main logic here is that it makes sense to add press references in case your target audience know about these sources. If they don't know about any of these companies, this is unlikely to affect them.

4. Awards
For example, if you already have any awards for your product or company, you can also mention it. It can increase trust in your company.

5. Feedback from authority figures
For example, if you are selling healthy products and you have any reviews from authority doctors, you certainly have to highlight this. People are prone to accept what such people say.
Examples of press references
Example of social proof from authority figure (Dr. Craig Antell):
Example of ratings from external review platform:
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