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#25: Do you show relevant units for products where information about dimensions (size, weight, lengts, etc) is important?
If you are selling products where information about dimensions is important, then there high chance that shoppers will want to see it before making decision about purchase.
Let's say are selling furniture, where sizes are very important and your main target audience is US shoppers. If you show sizes in centimeters it will be absolutely irrelevant for them, since they are using inches for measurements.

Or if you are selling for Brazilian shoppers and show them sizes in inches, then it will be hard to them to understant it, since they are using centimeters.

Be careful with such things. The devil is in the little things.
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