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#8: Do you have images for different product variants?
Your products can have different colors, materials and other attributes. That's why it's important to have product images for all available product variants, so users can see how different product variant looks.
If you are selling different colors of shoes, you should have separate images for each color. If you have different sizes of shoes, it doesn't make sense to have separate images for each size.

If you are selling mattresses and each of them has different size (for one person, double king size, etc), it's better to have separate images for each product variant that significantly differs from each other.

Bad example:
On Etsy I chose Blue and Black color of the bookmark, but I can't see how it looks in the product gallery:
Good example:
On Puravida I chose purple color of the bracelet and I see separate image of it on the image slider.
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Tilda