#11: Does copy of CTA-buttons clearly explain what happens when you click on it?
Copy of each CTA-button should clearly explain what will happen after click.
There are common options for CTA-buttons on product page:
  • Add to cart (or Add to basket for UK stores) for main CTA-buttonImages show your product from all relevant angles and product details;
  • Buy now or Order now for secondary CTA-button (in some cases it's used as main CTA-button if usually customers purchase just one item, so you can directly send them to Checkout process)

Compare these 2 examples below.
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