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#29: Do you show the top-rated products on the top of category page?
People are more likely to purchase products with high ratings and many reviews than products with zero reviews or bad rating. Also showing good ratings and big number of reviews creates confidence in your products, store and brand.

In the end, it makes product selection easier. That's why it's important to place top-rated products on the top.
Amazon uses this rule to the fullest. They certainly know that it helps shoppers to purchase products faster, so you will always see that top-rated products are placed on the top of a product list.

Good example from Decathlon:
There are only products with thousands of good reviews on top of the product list
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