#32: Do you have special category pages ("Best Sellers, "New", "Sale", etc) to take users into a shopping mode
Such pages is a great starting point for shopping for those who do not have a clear understanding of what they want. Pages with sales are very attractive because shoppers can save money there. Best sellers are good because we are social creatures and love to follow the crowd. New products are especially relevant for repeated customers.
Good example from Mavi:
They promote separate category "Sale" in the top header
Good example from PureCycles:
They promote both "SALE" and "NEW" products in the top header
Good example from Kylie cosmetics:
They promote both "SALE" (and even highlight it with a red color), "NEW", "BEST SELLERS" products in the header.
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