#30: Do you highlight special offers and discounts?
It always makes sense to entice customers with a great deal, especially at the current time when discounts rule the ecommerce world. If you are offering a discounts, have special offer on all products, include that information either on a product image (like a badge) or in product details.
Bad example from Mavi
They have products with discounts, but don't have any prominent information about it in product cards:
Good example from Bulletproof:
They show "20% off" and "10% off" badges on product images to draw attention to these products
Good example from Backcountry:
Each product card has an element that emphasizes the value of the discount ("50% Off", "25% Off", etc)
Good example from Decathlon:
They show "SALE" badge on all all product cards with decreased price
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