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#7: Does copy of main CTA-button clearly explain what will happen when you click on it?
The main rule for copy of each CTA-button on the store is that it should clearly explain what will happen after click.
There are 3 most popular and suitable options for CTA-buttons on cart pages:
  • Proceed to Checkout (like on Amazon, the most actionable option)
  • Secure Checkout (copy focused on stimulating a sense of security)
  • Checkout

Sometimes you can also see CTA-buttons with different icons. It can be lock icon to stimulate a sense of security or right arrow in the end of the button to stimulate a state of action.
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